User adoption is a journey. It should never be done only by building a beautiful and simple UX of your intranet sites, although it helps tremendously for initial user acceptance. To truly succeed, you also need to plan the user adoption strategy.
Why user adoption is so important?
User adoption is actually “the soft stuff made hard”. What do I mean by that? Making your user adoption strategy to work, can be as manifold as we are individual human beings. This is why most of the organizations just simply give up with dealing with it.
Dismissing meaningful guidance for end-users is like letting a “normal” guy from the street to drive your Formula One car.
Would any sane owner of a car of this magnitude, do that? Probably not! However, training thousands of end-user “to drive” your intranet Formula One car is much more challenging than cultivating a few individuals over years, to enhance driving skills.
So how the heck could this be achieved?
With lots of love and effort towards your end-users!
It starts with meaningful, digestible learning content. It continues with truly caring for your end-users and designing applications and processes FOR the end user, not around them. When it comes to application development, we are still often stuck in a function-focused design.
But we are not machines! We are human beings driven mostly by our moods and emotions also, and especially, during our work days.
When it comes to user adoption, content is the king, but context is the queen
You need to find ways to deliver end-users the learning content they need at the time and location (context) they are working. Avoid disrupting the work-flow of the end-user as much as possible.
Enable environments where learning by doing is empowered and failure is accepted. Kids learn through constantly failing forward, free exploration, trial, and error. Only our common working culture introduced the, in my opinion, insane idea that failing is not allowed.
Failing is a part of human nature. Let’s embrace it, appreciate “the trying” and the willingness of never giving up.
We Finns call this attitude “Sisu”. It’s woven into our culture and Sisu is also driving me forward, to finally find a solution to erase end-user frustration once and for all from our daily work-life.
Jussi Mori is a Managing Partner of Cloudriven’s product Happit.com that aims for less frustration and more happiness to working days! Jussi Mori hosted a Valo Webinar “How to boost intranet adoption for your end users” with Valo’s Product Evangelist Sébastien Levert in April 2018.